Imagine that you are going to choose between two different language learning programs. One of them your rich uncle will buy for you … so it feels like it’s free! The other one you have to buy for yourself with hard earned dollars.
Now imagine that the free program is 15% better than the program that you have to pay for with your own money.
So which one will do a better job of teaching YOU a foreign language?
Why the one you have to pay for yourself of course.
To understand why that is true, it helps to stop and consider this slightly edited quote from the American writer Thomas Paine.
“What we obtain too cheaply, we esteem too lightly: it is dearness only that gives every thing its value. Heaven knows how to put a proper price upon its goods.”
If You Get Something Free, You Won’t Value it Much
That’s true for language learning as it’s true for many other things. If someone gives you a car, you probably won’t wash it as often as you would a car that you paid for yourself.
You are much more likely to keep studying when you use a program that seemed expensive for you than if you use a free or a cheap program. If you want our software to work well for you, then buy the language package that seems expensive for you.
Our software is expensive … in terms of money … because it works better than anything else on the web.
However our software will be very inexpensive for you … in terms of time … because it was designed so that you can learn quickly and retain what you learned — for a lifetime!
“It is dearness only that gives every thing its value.” If you don’t pay a lot for a language learning program it isn’t likely to work.
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