You probably are here because you want to know what other people think of Duolingo.
Can you really “learn a language for free in just five minutes a day”  with Duolingo as they claim?
Summary of This Review:
In this review, I will show you why — you will NOT learn a language in just five minutes a day with Duolingo.
This is because after about two weeks of studying for five minutes per day, the amount of your language that you learn every day will be the same as the amount that you forget every day and you won’t be making any progress.
Are You a Duck?
I will explain why you might not want to learn Spanish with a program that thinks you should study phrases like, “I’m a duck who speaks English.” That’s my favorite funny phrase from the Duolingo Spanish program, but funny is not the same as useful.
I will cover alternatives that will be better for some language learners. I’ll speculate on who is really paying for Duolingo if you aren’t.
Teach a Language — Go to Jail
I’ll also tell you about the time when foreign language teachers were imprisoned in America for four years, simply because they were language teachers.
Will Duolingo Work for Me?
Duolingos’s methods can work, but you’ll need to spend a lot of time on it. I’d suggest three to four hours per day.
If you are a beginner and are looking for something more efficient, I’d suggest reading this review of Language101.com.
If you are intermediate or advanced, then Yabla has great lessons for you.
Please quack your questions or comments at the bottom of the page.
If you like this review, please share it with your friends on social media.
What is Duolingo?
The first claim is clearly a lie and the second one might be too for all I know.
Doulingo has taken boring language textbooks with methods that don’t work very well and turned them into computer games that still don’t help you learn a language very well.
The History of Duolingo and Why it Matters
Duolingo was founded in 2009 by a serial entrepreneur, named Luis von Ahn, and his co-founder Severin Hacker.
Von Ahn’s claim to fame is that he was the creator of reCAPTCHA. It was and still is an anti-spam device that web developers would put in front of forms that they didn’t want to get filled up with useless content by the spammers on the web.
Von Ahn claimed that people who used reCAPTCHA were helping digitize books with words that weren’t easily readable by computers when they were scanned. He called it a “massive-scale online collaboration”.
Cashing In on the Labor of Others
Von Ahn later made his first millions by selling reCAPTCHA to Google for 26 million dollars. In 2015, a Massachusetts woman sued Google for using free labor to scan books and newspapers.
Software Can be Good or Bad
In his TED talk, von Ahn claimed that more than 750 million people had solved one of his captchas. However, what was the price that those people paid? Certainly, they were subjected to a huge amount of unnecessary stress and quite possibly led to earlier graves.
Software developers need to remember the phrase “First Do No Harm” just like doctors do. ReCAPTCHA in the form that von Ahn originally released — was harmful software.
Why the Founders Matter
The history of Duolingo’s founders is important to language learners because companies are reflections of their founders for a very long time.
The reCAPTCHA device was founded on a lie (“help digitize books”) that made it sound like you were having to type those hard to read letters in a form, for the public good.
Where are the Books?
So where are the libraries of accurately digitized books that 750 million of us helped digitize?
And if accurately digitizing books was such a valuable business, then why did Google redesign reCAPTCHA (after they bought it) into the current, much less stressful “I’m a Human” checkbox?
Why reCAPTCHA Was Worth Millions
Luis von Ahn made his first fortune by getting millions of people to type difficult to read words into their computer. And that company, which had either little or no revenue was still worth millions to Google.
Why was it worth millions? It was worth millions because it was installed on millions of websites, just before checkouts, and registrations and ticket sales and things like that.
And the knowledge of what millions of humans are doing on the web (especially when those humans are buying and registering and commenting) is a very valuable thing to big marketers and big government.
It’s called “Big Data”.
Why is Duolingo Valuable?
ReCAPTCHA was a stress-inducing blot on the web landscape, based on the lie that you were helping digitize books for the public good.
On the other hand, Duolingo is friendly and warm and fuzzy and they pull you in with the lie that you can learn a language in only five minutes a day. They keep you coming back with the levels and the badges and comments on the message boards.
You see human attention is very valuable, especially when you are talking about the attention of millions of humans with credit cards.
Human Attention is Like Real Estate Location
Let me explain that by comparing the internet to real estate. In real estate, commercial locations that have more people going by, or have richer people going by are more valuable to businesses.
The internet equivalent of that is to develop a website with a LOT of users (and richer users), so you can show them ads, and sell products on Amazon, and mine the data about your users to sell it to marketers and other interested parties.
A site that attracts the positive attention of millions of people with credit cards, is extremely valuable to a lot of people. That’s why Duolingo is a very valuable website.
Does Free Forever Really Mean Free Forever?
The first time I heard about Duolingo was in 2011 when the company got its first big publicity.
Back then, the homepage said, “With Duolingo you learn a language for free, and simultaneously translate the Web”. I thought it was the stupidest idea that I had ever heard and promptly forgot about it.
Apparently, other people didn’t like it either, so the banner headline on the homepage was soon changed to “Duolingo. Free language education for the world,” and later to the current “Learn a language for free. Forever.”
In this case “forever” probably does not mean something like, “The sun will come up in the east forever”, it probably means something much more like “I‘ll love you forever” which tends to be a lot shorter kind of forever.
Duolingo’s Search for a Business Model
When Duolingo was started, the founders said that they planned to make money by having people translate the Web and then charging customers, like CNN, for translation services.
It turns out that companies weren’t interested in having their documents translated by millions of language learners so that business plan was abandoned.
Language learning is still free on the Duolingo site, but the company now says it makes money by selling language competency testing for a fee, in competition with companies like International Language Testing and ALTA.
They also are now selling ads and they offer premium products where you can pay to get rid of the ads and have extra features.
Still in the Red
Duolingo has yet to show a profit, but they have raised a cool $83 million from investors, who are once again throwing money at any silly idea with a strong user base, just as they did back in the 2001 dot-com craze.
For-Profit — But Not Yet
The company is listed as a “for profit”, its goal, from its founding moment until today, is to get you to do something that has a monetary value for Duolingo.
Originally that value was supposed to be a translation, and so, as you might expect, translation is still a big part of Duolingo’s language lessons today.
The Dark Side of Language Learning
Here’s an important question: What’s really behind the free Duolingo platform? Who else, besides you, would like to know what languages you know and how well you know them?
Of course, big marketers and big government are always interested in knowing what you know.
And while it seems fairly innocent that Air France might like to know how well you have learned French this year, others may want to know what you know with a much less innocent intent.
Are Intelligence Agencies Interested?
Is the CIA interested in how well you know a foreign language? I think so, and so does NBC News.[13.5]
Do you know a foreign language and would you like to work for the CIA? Their official careers web page says, “New employees who already possess excellent foreign language skills may be eligible for a significant hiring bonus.”[13.6]
What do the TOEFL Test Makers Do With Your Data?
ETS, the creators of the well established English competency test called TOEFL says, “we make (and reserve the right to make) all lawful, worldwide uses of Personal Information subject to this Policy and applicable law.”
Selling your competency data to any intelligence agency with a budget is a lawful use. If you don’t like that, then don’t use ETS or Duolingo.
Historically, when times change and the winds of war or oppression blow over a country, educated people (and if you know more than one language, you are educated) were often singled out for imprisonment or death.
Teach Japanese and Go to Prison for Four Years
Note that Japanese language teachers in Hawaii were singled out and jailed by the United States government during WWII.
Also remember that in the 1970s in Cambodia, everyone who was educated was murdered.
And of course, the Soviet Union had several pogroms against the intelligentsia.
Should You Trust Duolingo?
Do you trust Duolingo to share your competency data only with you, and not sell it to all the intelligence agencies and others who want to know?
Do you think that perhaps “Learn a language for free forever” means, in Duolingo’s case, either until they burn through their investor money or until they figure out how to get the CIA or the FSB to pay for it?
Do you know where the data collected from the Duolingo platform goes and how it will be used in the future?
How Many People Have Used Duolingo?
As of November of 2017, Duolingo claimed to have more than 200 million total users. (Does anyone audit such a claim, or did Duolingo simply put a number into a press release and everyone believes it?)
Regardless, think about how the data from so many “free” users can be used and what forces might be interested in using it for their own purposes.
There is no such thing as a free lunch. There never was, and there never will be.
How Well Does Duolingo Work to Learn Spanish?
When you first sign up with Duolingo, you are asked what kind of learner you are, and you’re asked to set a daily target study time that varies from 5 to 20 minutes.
After you set your target study goal, you begin typing and translating (remember, their first goal was to sell your translations). Occasionally you’re asked to speak a phrase in Spanish or your new language into your microphone.
The voice recognition algorithm isn’t very picky, so as long as you say something that has the right number of syllables and the right stress, Duolingo will grade your answer as correct, and you can go to the next phrase.
Because Duolingo was built so that the company could get paid as you translated documents. So it shouldn’t surprise you that the program will have you do a lot of writing and translating. Of course, there is nothing wrong with learning to translate as long as you want to learn to be a translator.
Because with Duolingo, you spend your study time typing in the blanks and saying the occasional foreign-language phrase into your microphone, the efficiency of their language teaching method is not very high.
It’s Like Your High School Spanish Class
Essentially, Duolingo is a computerized version of a simple foreign language workbook that did not teach you any Spanish or another foreign language in high school. And, just as you found in high school, you won’t learn much unless you spend a lot more time studying than five minutes per day.
Learning with Duolingo is slow and inefficient. But as with many other not-very-good methods, you can learn something if you put enough time into it.
With Duolingo, you will form low-quality memories that will fade quickly. Most language learners don’t realize that it is possible to create high-quality memories that will fade slowly and put these memories into their long-term storage.
Having said that, if you put in enough time studying with Duolingo (and practice as much as you can), you will probably learn something. But you will have to spend a lot more than five minutes per day studying.
I’d suggest that you spend three to four hours per day with it. Boy that would be a terrible headline!
Stupid Phrases That Make the Teachers Laugh
If you ask language teachers to make language lessons without giving them proper supervision, they get bored in a hurry. To counteract their boredom, they start making silly lessons to entertain themselves.
Duolingo has a huge number of truly stupid phrases that the teachers who wrote the course probably thought were funny. These vary from phrases about ducks who speak English to phrases that will help you when you need to talk to your cat, or even when your cat needs to talk to you.
What I Like About Duolingo
Duolingo has a color-coded fade built into the lessons. The colors fade as the time you studied the lessons moves further into the past.This is good because it reminds you that language competence is a “use it or lose it” skill. Every memory that you don’t review will fade.
Language learning is a neuromuscular skill, similar in some ways to learning a new sport. You have to grow your foreign language muscles to learn a language. This is possible to do in Duolingo, but probably most people don’t.
How to Use Duolingo
You need to say the foreign language phrases OUT LOUD immediately after the teacher says them. Typing them doesn’t give your mouth muscles the practice they need.
It’s also good to say the foreign language phrases out loud at the same time as the teacher.
The Best Feature of Duolingo
The best feature of Duolingo is its daily reminder e-mails. I highly recommend choosing the daily reminders, clicking on them each day to keep them coming, and then using a more effective language learning program for your studies like Anki, Memrise or Language101.com.
You won’t learn quickly from Duolingo, but it’s useful if it pulls you back to daily language study. Use the following alternative programs to make better use of your study time and will help you form long-term memory storage
Pimsleur has a much longer list of languages they offer, and Yabla is good for intermediate to advanced learners of languages that they offer.
Thank you for reading this. Please share it on social media and leave a question or comment at to bottom of this page.
 “Learn Portuguese in just 5 minutes per day. For Free”. Duolingo. Retrieved March 9, 2018.
 “By the Numbers: 16 Amazing Duolingo Stats and Facts”. (2017, October). DMR. Retrieved March 18, 2018.
 Harris, D. (2015, January). Massachusetts woman’s lawsuit accuses Google of using free labor to transcribe books, newspapers. Retrieved March 20, 2018.
 Duolingo Raises $45 Million Series D Round Led By Google Capital, Now Valued At $470M. (2015, June). Retrieved March 23, 2018.
[13.6] Hsu, J. (March, 2011). A significant CIA hiring bonus for your excellent language skills. Retrieved March 31, 2018.
 There is a number of resources that indicate the use of the Social Insurance number or another governmental identifier for ETS (provider of TOEFL testing) (“ETS Legal: Privacy and Security: Test Takers.” ETS. Retrieved March 9, 2018. ) And some indication about the use of language in national security (“FAQ: Linguistics and National Security | Linguistic Society of America.” Linguistic Society of America. Retrieved March 9, 2018 and Koning, Patti. Using languages in National Security. Retrieved March 9, 2018).
 For more information on the genocide in Cambodia see the sources below. Encyclopedia of Genocide states: “There were no practicing lawyers, doctors, teachers, engineers, scientists, or the like. These professions were deemed unnecessary or presumed to contain simple truths any peasant could pick up through experience. Those who had been such professionals under the old regime were either killed or had to work in the field like everyone else” (Charny, I., ed. Encyclopedia of Genocide: Vol. 1, A-H. ABC-CLIO, 1999. p. 135). Also “If you wore glasses, or could speak a foreign language, or were educated, you were classified as an enemy; were arrested, tortured, then killed”(Stanton, G. (1989). Blue Scarves and Yellow Stars: Classification and Symbolization in the Cambodian Genocide).
 For more information see:
Library of Congress . (2016). “Internal Workings of the Soviet Union: Revelations from the Russian Archives”. Soviet Archives Online Exhibit.
Finkel, Stuart. (2008). On the Ideological Front: The Russian Intelligentsia and the Making of the Soviet Public Sphere. Yale University Press.
Dubrovskiy, Dmitry. (2017). “Escape from Freedom? The Russian Academic Community and the Problem of Academic Rights and Freedoms.” Interdisciplinary Political Studies 3 (1). pp. 171–99.
David-Fox, M. (2017). “Communism and Intellectuals” in Pons, Silvio, and Stephen Anthony Smith. The Cambridge History of Communism. Cambridge: Cambridge University Press.
Gracheva, E. (n.d.) Of Russian Origin: Stalin’s Purges. Retrieved March 23, 2018.
 “By the Numbers: 16 Amazing Duolingo Stats and Facts”. (2017, October). DMR. Retrieved March 18, 2018.
 Olson, P. (n.d.). Crowdsourcing Capitalists: How Duolingo’s Founders Offered Free Education To Millions. Retrieved March 18, 2018.
 Sanatullova-Allison (2014). Memory Retention in Second Language Acquisition and Instruction: Insights from Literature and Research. The IAFOR Journal of Language Learning 1 (1).
 Graham, Suzanne (2017). Effective Language Learning: Positive Strategies for Advanced Level Language Learning. Multilingual Matters, p. 14.