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    Solved – The Biggest Problem in Language Learning

    Pssst. I’ve got a secret to tell you. It’s perhaps the single-most important thing I’ve learned in my 10 years developing language learning software. Are you ready for it? OK, here it is. . .

    Most people buy language products and only use them once or twice! Yep, it’s a hard truth to swallow.

    Think of your local gym after New Years, how people swarm the place with all the best intentions, but they just don’t stick with it.

    And this is a BIG problem. Why? Because hitting the gym actually works! And so do certain language-learning programs. In fact, the right ones work really, really well.

    So here at, we’ve set out to flip the script by creating a language motivation tool called ‘Use it Or Lose it.’ That’s right, UiOLi. Your best intentions are finally good enough.

    What Exactly is Use it Or Lose it?!

    Language learning failure secret

    Language learning products are like gym memberships. People just don’t persevere!

    UiOLi is an innovative option that almost guarantees you’ll stick with it and learn that new language. You’ll persevere, and before you know it, you’ll be like Les. (Like who?! Don’t worry, we’ll get there).

    Here’s the thing. Humans are not wired to reach goals that take a sustained effort over time, and goals that don’t deliver immediate gratification. Bummer, right?

    It gets worse. In fact, learning a new language is psychologically impossible for 99% of people. Don’t believe me? Well, what will your evening look like? Will you be studying a foreign language, or binge-watching the latest Game of Thrones episodes?

    MmmmHmmm. There’s a reason why Netflix is one of the most-visited websites, while even the biggest language-learning sites are laughable by comparison. It’s because humans are wired to take the path of least resistance.

    Well, most humans anyway. Not Les. Les figured it out. Let’s be more like Les. Here’s how. . .

    The Few Who Succeed

    OK, you’re probably wondering who this Les guy is. So allow me to introduce you to Les Jameson, a card-carrying member of what I refer to as “The Determined 1%.”

    Armed with little more than a strong “Why,” some mental fortitude, and our Spanish language software, Les set out to accomplish the impossible. At age 74, Les learned to speak Spanish, and thus became my personal favorite success story. Yes, the world needs more of Les!

    Sadly, language learning success stories like his are few and far between. That is, until now. . .

    How Use it Or Lose it Works

    psychology of learning methods

    Everyone hates losing money. Use it to your advantage and reach your language learning goals.

    Losing money is the pits. So we created a money-motivating tool that will turbo-charge your language study.

    That’s right, with UiOLi you’ll lose real money if you miss your target study goal. This way, you’re almost guaranteed to study more frequently, learn faster, and finally reach your language-learning goals. . . just like Les.

    Set Daily Stakes

    Your daily stakes money is the money you pay each day you miss your study goal. This number will be different for everyone, but remember the more you stake, the more you’ll study! For best results, stake enough to feel the sting, as forfeited stakes are non-refundable. This is motivation. . . reimagined!

    Set Daily Study Goal

    How much you want to study is entirely up to you. Set your goal in minutes, anywhere between 15-90 minutes. We recommend 30 minutes of daily study. Optimal would be 30 minutes in the morning and 30 minutes in the afternoon. But find what works best for you.

    Set Length of Commitment

    We recommend setting a commitment between 60-90 days. But find your own sweet spot and renew it down the line if you wish. The minimum here is 30 days and the max is 365 days.

    Set Study Days

    Study every day for optimal results. But we get it, life gets busy. With that said, we desire your success, so the minimum number of study days per week is four.

    New Feature - Use it Or Lose It

    Use it Or Lose It” is the perfect tool to help you learn a new language.

    Set Study Deadlines

    Tuesday by 3 pm. Friday by midnight. Whatever deadline you choose, be sure to deliver on your commitment. Otherwise, if you miss a daily study deadline, we’ll charge your card for your daily stakes amount. C’mon, no pain no gain.

    Give it a shot! UiOLi is based on psychological research and proven learning methods.1,2,3 When money is on the line, people persevere and get results. Imagine day after day, learning your new target language inside and out. As the momentum builds, your confidence soars. And before you know it, you’re conversational in a foreign language and moving ever-closer to fluency! It’s truly a beautiful thing.

    UiOLi is now available to current and new customers. After registering for a language at, you’ll see the UiOLi option on “My Home Page.” Give it a try and you’ll be delighted with the results.

    Set a Start Date

    Start your commitment today, tomorrow or the day after tomorrow.

    And if you’ve had success using similar “risk-averse” motivational tools, let us know in the comments below!


    The academic research that “Use It Or Lose It” is based on.

    1: Ayres, I. (2010). Carrots and sticks: Unlock the power of incentives to get things done. Bantam.

    2: Giné, X., Karlan, D., & Zinman, J. (2010). Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation. American Economic Journal: Applied Economics, 2(4), 213–235.

    3: Volpp, K. G., John, L. K., Troxel, A. B., Norton, L., Fassbender, J., & Loewenstein, G. (2008). Financial Incentive-Based Approaches for Weight Loss: A Randomized Trial. JAMA, 300(22), 2631–2637.

    Leave A Comment

    One Comment to “ Solved – The Biggest Problem in Language Learning”

    1. Brent Van Arsdell

      One other non-money thing that we could add to this would be some kind of social censure if you failed to study.

      For example, we could send an e-mail to three of your friends that would let them know that you had failed your goal.

      If you have any suggestions, please add them below.

    (Will not be published)


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