Imagine that you are going to choose between two different language learning plans. One of them is free (in terms of money) and the other is very expensive (in terms of money). Also imagine that the free program is 15% better than the program that you have to pay a lot of money for.

So which one will do a better job of teaching you a foreign language?

Why the expensive one of course. To understand why that is true, it’s a good idea to think for a minute about this slightly edited quote from the American writer Thomas Paine.

“What we obtain too cheaply, we esteem too lightly: it is dearness only that gives every thing its value. Heaven knows how to put a proper price upon its goods.”

If you get something too easily you won’t value it very much. That’s true for learning as it is true for many other things.

You are much more likely to continue to study by using a program that was expensive for you (in terms of money) than a free or cheap program. If you want this web site to work well for you, you will choose a price that is expensive for you.

Our software is expensive (in terms of money) because it works better than anything else on the web. It’s expensive (in terms of money) because it’s designed to be easy and cheap for you (in terms of time) to retain what you have learned for a lifetime.

“It is dearness only that gives every thing its value.” If you don’t pay a lot for your language learning software it really isn’t very likely to work.

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